Last month, Streamline Shipping Group turned the spotlight onto the people and places that power its island operations – with a dedicated campaign celebrating the team behind our Shetland depot.
The campaign, which ran across radio, print, and digital platforms, proudly showcased the essential role our Shetland staff play in keeping freight, parcels and everyday essentials moving between the islands and the mainland. More than just a marketing exercise, it was a tribute to the pride, care and consistency that defines how we work – especially in the most remote parts of the country.
Across the North East, Highlands and Islands, audiences heard directly from Streamline on the radio via Original 106, while readers of The Press & Journal were introduced to our Shetland team and the local services they deliver with quiet dedication.
A Window Into Life on the Islands
The feature campaign offered a glimpse behind the scenes of our Lerwick depot – from the introduction of cutting edge logistics technology to the people coordinating deliveries across Shetland’s towns and winding coastal roads.
In a region where logistics often depend on ferry schedules, challenging weather and deep local knowledge, our team rose to the occasion, reminding customers old and new that Streamline isn’t just a delivery partner – we’re part of the community.
With over 40 years of experience connecting Orkney and Shetland to the rest of the UK, this campaign highlighted not only our operational strength but our commitment to island life – where every parcel counts, and every customer matters.
Supporting Local Businesses, Encouraging Growth
The campaign also included a call to action for new businesses to open a Streamline credit account – offering tailored support, reliable delivery solutions, and the flexibility that island-based operations need. It’s a message that resonated with growing companies across the region, many of whom are now exploring partnerships with us for their shipping and logistics needs.
Island First. Always.
For our team in Shetland, the campaign served as a well-earned recognition of the work they do every day. And for the wider Streamline network, it was a reminder of why we do what we do – to connect people, support communities, and deliver with care.
As we look ahead to a busy year of innovation and investment, one thing remains constant: our commitment to the islands is stronger than ever.
Ready to work with a delivery partner who puts the islands first? Visit our website to get started.
